SEGA’s iconic duo, Sonic and Shadow the Hedgehog, took centre stage at the 2024 Tokyo Game Show, captivating fans with a visually stunning booth and exclusive merch.

Why it matters: The showcase builds hype for the upcoming Sonic x Shadow Generations and Sonic Rumble, while giving Japanese fans their first chance to experience the Generations demo and get hands-on with unique event offerings.

Key details

  • SEGA's booth featured a life-sized motorcycle inspired by Shadow’s Dark Rider design, and a massive Shadow the Hedgehog balloon loomed over the booth.
  • Mascots of Sonic, Tails, Knuckles, Amy and Shadow roamed the show floor.
  • Attendees snagged themed giveaways and merch, from Sonic-branded face towels to stickers.

(images via SEGA of Japan)