German apparel maker PUMA announced new details about their upcoming Sonic the Hedgehog merchandise collection for October 2025, featuring Sonic, Shadow, and Tails.

Why it matters: The collection builds on the Sonic's collab-friendly image, and the sustained hype surrounding the recently launched Sonic Racing Crossworlds.

Zoom in: The limited-range line-up features new takes on the PUMA Inhale and Inverse sneakers, plus apparel and accessories incorporating Crossworlds graphic cues.

  • Footwear: The 'Inhale' arrives in Sonic’s signature blue, while the 'Inverse' gets Shadow and Tails-inspired colourways. Each sneaker includes swappable heel tabs, character lace shrouds, and interchangeable formstrips.
  • Apparel: Designs include a track jacket and pants with red piping, a hoodie and shorts with gold-ring drawstring tips, and a racer shirt with an oversized Sonic graphic.
  • Accessories: A cap and waist bag feature ring-shaped zipper pulls and co-branding.
  • Tie-ins: In-game, Crossworlds players can get access to eight PUMA-themed decals, available free to anyone who owns the title.

What's next: The collection launches 30 October 2025 through PUMA's online storefront and select physical retailers.