SEGA will host a competitive creator tournament for Sonic Racing CrossWorlds later this week, featuring a live showdown between prominent social media influencers and a five-figure prize pool.

Why it matters: The event highlights SEGA's push to market its latest Sonic games like CrossWorlds as competitive titles, following a recent collaboration with a Japanese professional esports club.

Who's competing: 12 creators are set to participate in the tournament, titled the CrossWorlds Cup.

  • Expect to see Agent 00, Chibiooki, Coney, Will Neff, Caroline Kwan, Burkeblack, Pokelawls, KatieB, Simcopter1, Camila, GTLive, and Cya.

Happening December 19th at 1pm PST on Sonic Official's Twitch, a brand-new Sonic Racing: CrossWorlds Tournament where select streamers will compete for a trophy and cash prize. #SonicNews

— Tails' Channel (@tailschannel.com) 2025-12-15T18:32:40.911Z

How it works: The format is a multi-stage, points-based championship.

  • The full field will compete across 16 races, with each course appearing once.
  • First place in each race earns 15 points, with points decreasing by finish.
  • No mid-event eliminations.
  • The creator with the most points takes the top prize and title.

The stakes: The prize pool awards $12,000 USD to first place, $5,000 USD to second place, and $1,500 USD to third place.

  • An additional $1,500 USD will be awarded to the Time Trials bonus winner.

The bottom line: The CrossWorlds Cup takes place this Friday 19 Dec 2025 at 4 pm ET on the official Sonic Twitch channel.

  • SEGA estimates the tournament will run for approximately three to four hours.