IT Entertainment, the parent company of Japanese restaurant 'and Gallery' announced Wednesday a limited-time Sonic the Hedgehog-themed café in Japan tied to SEGA's animated series Sonic & Friends.

Why it matters: The pop-up reflects SEGA's push to market the blue blur through in-person experiences, similar to the Sonic Speed Café collaboration in the United States.

Sonic & Friends x and GALLERY Collaboration Café
Sonic & Friends x and GALLERY Collaboration Café Coming Soon!
and GALLERY | ご予約方法

The details: The menu will feature new food and drink items, alongside exclusive Sonic-themed goods.

  • Fans will be able to try Sonic Racing CrossWorlds at an on-site free play demo corner.
  • Locations include 'and Gallery' cafes in Yurakucho and Nagoya, Japan.
  • The collaboration will run from 9 Jan to 1 Feb 2026.